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My prototypical customer is the everyday entertainer, action hero, and death defying stuntman also known as pro wrestler.  My design for an insurance company that caters specifically to independent contractors who do not have the option to buy insurance directly from employers uses both the current and retired wrestler as its main customer base. The average professional wrestler is an amateur somewhere on the independent circuit that could be quite literally breaking his or her back to gain access to a companies main wrestling roster. They perform low budget house shows in every venue from large arenas to undersized high school gymnasium until reaching the big stage on a main roster. Keep in mind house shows tend to have few if any safety regulations and minimal ill equipped medical staff. Wrestlers live on the road traveling to some 300 odd days out of the year to perform in different cities. This time away from their loved ones is hard on all parties involved and like any athlete when wrestler do return home it is battered and bruised. Should the physical damage not be enough to sway the opinion of those debating the necessity of this type of service, we must also take into account the harm a prolonged wrestling career can have on the brain. Performers usually wrestle 3 to 4 times a week both on and off camera.  Other than the eccentric personalities, dangerous acrobatics,  and a life on the road wrestlers tend to be common individuals. They have families often times marrying someone else working in the industry whose prepared to deal with a spouse away from the household most of the time. A love of wrestling is often passed from one generation to the next, but many wrestlers say they hope their children don't follow in their footsteps career wise. Who'd want their kids to put their health on the line to earn ends meat.


Beyond a general love of wrestling I have a few things in common with my customer avatar. I travel numerous times throughout the year and live for about six months several hundred miles away from my family. Also as a sports management major I have to participate in an internship for an athletic organization. Being an intern could be likened to being a wrestler on the independent circuit because I am breaking my back to be added to the organizations main roster.