As an insurance provider my company will have to operate under the same strict legal guidelines as my competitors. Therefore, my unfair advantage must be one of the intangible nature. The legendary author of "To Kill a Mockingbird", Harper Lee wrote in her sequel novel "Go Set a Watchman" the following quote: "Every Man's Watchman, Is His Conscience." Examining my entrepreneurial proposal at its base I am merely providing insurance to athletes. What separates me from anyone else in the market is my conscience. I view providing insurance to those in need as a moral obligation that has been consistently ignored, specifically by sports entertainment employers. My company shall strive for excellence because any uninsured individual injury could add extra weight to my conscience.
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